Finalised Poster - "A Perfect Day Elise"

Our poster reflects the dark nature to Dummy's image. The picture was originlly taken in a forest, which when edited, looks slightly like a graveyard in the background. Dummy's logo is the 'D' shown at the top right of the image. It noticeably looks like a gravestone as well to reinforce the dark image of the text and personality/persona of the artist. I worked with Vlad on editing and creating the poster, and we de-satured all the natural colour out of the digital image to create an edgy and mysterious look to the poster.

Feedback on Director's Commentary

Perfect Day Elise


Very good and considerate understanding of the technologies used in production of the video, for example in terms of set design quality and the use of FCP to create colour saturation.

There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras and in the post production editing process – in discussion of match of action, lip syncing and graphic matching – using the effect ‘color’. This is sustained and thorough and accurate in discussion of the branded themes of seedy hotel room for example in discussion of the ‘outro’ of the video.

The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative, editing techniques, such as slow-mo cross cutting and the pacing used. Excellent command of terminology and well presented – understands and discusses convergence really well.

There is sustained justified decision making links between the technologies used the product and audience reception in terms of the creativity that the group used.. Recognises the need to account for errors in the post production stage.

This is a well considered documentary, well done and well presented work.

Task 4 How did you use media technologies in the construction and research, planning and evaluation stages?

Pre-Production

In the pre-production process I used several different media technologies which allowed me to prepare for the music video.

I used the Internet  for research and planning preparation with the use of Google search engine to aid me. It allowed me to learn more about PJ Harvey, her music, the label she was signed to and even view and listen to her work on other media tools such as YouTube.

I had also used mobile phone technology footage to record our process and planning. I used an iPhone 3GS to digitally record. Using this technology meant that I could personally upload my thoughts and views and record how I thought our progress was going onto blogger. My group and I also used mobile technology to take pictures of potential actors to use for casting.I also used my phone to take pictures of various different costumes we were thinking of using for the poster.

Additionally in the pre-production process I created an animatic storyboard whereby I used Final Cut Pro software to piece together my animation and all the shots. I used a wav audio soundtrack of the song that played over the top of the sequence.

Post Production

In our post production process we created a digipak cover and poster with the help of Photoshop software. This media software allowed us to manipulate images to suit the style of the package promotion.

I also used Microsoft Powerpoint which was another media tool software I used to present my work onto blogger.

Uploading the footage onto mac technology allowed me to digitalise the shots in Final Cut Pro.