Perfect Day Elise
Very good and considerate understanding of the technologies used in production of the video, for example in terms of set design quality and the use of FCP to create colour saturation.
There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras and in the post production editing process – in discussion of match of action, lip syncing and graphic matching – using the effect ‘color’. This is sustained and thorough and accurate in discussion of the branded themes of seedy hotel room for example in discussion of the ‘outro’ of the video.
The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative, editing techniques, such as slow-mo cross cutting and the pacing used. Excellent command of terminology and well presented – understands and discusses convergence really well.
There is sustained justified decision making links between the technologies used the product and audience reception in terms of the creativity that the group used.. Recognises the need to account for errors in the post production stage.
This is a well considered documentary, well done and well presented work.
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