Feedback on Director's Commentary

Perfect Day Elise


Very good and considerate understanding of the technologies used in production of the video, for example in terms of set design quality and the use of FCP to create colour saturation.

There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras and in the post production editing process – in discussion of match of action, lip syncing and graphic matching – using the effect ‘color’. This is sustained and thorough and accurate in discussion of the branded themes of seedy hotel room for example in discussion of the ‘outro’ of the video.

The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative, editing techniques, such as slow-mo cross cutting and the pacing used. Excellent command of terminology and well presented – understands and discusses convergence really well.

There is sustained justified decision making links between the technologies used the product and audience reception in terms of the creativity that the group used.. Recognises the need to account for errors in the post production stage.

This is a well considered documentary, well done and well presented work.

Feedback -evaluation Task Three

What you have posted is excellent Sophia.  Very constructive comments which you can draw conclusions from.  Great discussion using Facebook.  Could be developed further still beyond the interviews with questionnaires - particularly as you say little about the poster design or the CD digipak.  I also feel that you need to apply Hall's reception theory in considering any negotiated or oppositional readings - surely the iconography was too strong for some people?

Great effort!

Feedback on evaluation task two

A good presentation.  i would like to see a stronger evaluation in terms of addressing the question set.  You seem to stop abruptly with what you were presenting.  Good links to actual media examples and theory.  Though I would like to know more about brand star image and the marketing mix you have created.  This detail will help you achieve more marks for this task.  Can you compete the re-draft before the end of the week?  Many Thanks.

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Excellent comments and evaluation.  Well done.  An area for improvement for this work is to provide and overall evaluation in terms of the set question that you address.  This may take the form of a paragraph which evaluates the wether you have used, developed or challenged conventions across the promotional campaign.

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There is very good annotated decision making in relation to your digipak; I would have liked to have seen more.  Evident decision making and I like the video diary footage that is appearing on your blog.  Excellent effort, Well Done.

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Excellent diary entry of the shoot day - reflective upon decision making and links to actual media practice.  More could have been said on lighting and set design - identify the effect and technology used.  Do fully reflect on the shot selection and the image you wanted to create for marketing of the band.

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Excellent post - could be developed further by an analysis of CD digipaks aand conventions and for you to discuss how this applies to you concept.  Well presented work

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You address the planning of your pop music video well - through the use of the animatic and set design, this is through and detailed and supported with a couple of highly proficient video diary entries.  You do need to be mpore consistent with the design of your blog - at times the text is really difficult to read  Do maintain links with real media practie and keep on bloggin please.

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Excellent.  Loads of blog entries which are explanatory of the process - needs developing in terms of appearance and the way you re blogging - use  a wide range of tools to present ideas.

 You have a secure knowledge and understanding of who you want your artist to be signed to; perhaps you could link this further by stressing the advantages that your artist has signed to the particular record label.  Your clearly identify your target audience and have profiled them well, but could develop this with the use of VALS.  Good research into CD covers and you have a wide range of examples, and this would be developed further if you can link the real product to how it will influence your own designs.

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Excellent work through sustained blogging with all homework’s completed in detail.  You make use of different blog tools and are able to link ideas to real media concepts.  

Well done!